Fast food culture is growing: Asians the World’s Greatest Fast Food Fans

It doesn’t matter where in the world you are or how well off you are, the fast food culture has become a way of life for everyone all over the world. According to the latest findings from ACNielsen, the world’s leading market research firm, nearly all Filipino (99%), Taiwanese and Malaysian (98%), people in Hong Kong and China (97%) are fast food patrons. Among the 28 markets studied across three regions, consumers in the first three places had a higher percentage of people than Americans (97%) who eat at fast food restaurants.
According to the ACNielsen survey, 30 percent of Asia Pacific consumers eat at take-away restaurants at least once a week, closely trailed behind fast food fans in the US (33%). At the other end of the scale, however, only one in ten European adults eat take-away once a week. On a market-by-market basis, nine of the top 10 markets in terms of frequency of fast food restaurant visits hailed from Asia Pacific. No European markets had made the list. Despite a 12 percent of people in Asia Pacific claiming never to eat fast food, the region has the most take-away addicts with Hong Kong ranks the world’s No. 1 in terms of frequency of fast food restaurant visits with 61 percent visiting fast food places at least once a week to as frequent as more than once a day.

Top 10 Global Markets In Terms of Frequency of Fast Food Restaurants Visits and
Market Percentage of Population That Eats at Take-Away Restaurants at Least Once a Week:
Hong Kong 61%
Malaysia 59%
Philippines 54%
Singapore 50%
Thailand 46%
China 41%
India 37%
U.S 35%
Australia 30%
New Zealand 29%
The state of one’s health has consistently been among the top concerns for consumers according to previous ACNielsen surveys, but it doesn’t seem to affect the way consumers choose to eat.

http://www.acnielsen.co.th/news.asp?newsID=88