save toby

I would like to draw each of your attention to the mystifying website about a rabbit named Toby that will meet it's doom on June 30th, 2005. This fate can be avoided, however, if the owner of Toby receives $50,000 by this date. I find this prospect hilarious (of course) but also very intriguing as it shows an element of the market that ought to be regulated. It very well may be profitable in the future for entrepreneurs to engage in ventures such as these to create (!!) negative externalities and, subsequently, profit from them as consumers pay to get rid of them. In this case, the purveyor of Toby has created the negative externality of the thought of Toby being cooked and eaten and is hoping to collect from this. This type of market will likely emerge unless government takes the role to protect consumers and rabbits from such endeavors. Unfortunately, this may happen too late as Save Toby has collected approximately $30,000 to date, maybe providing a profit incentive for others to join in this market.
VIsit www.savetoby.com