The Coca-Cola Company

Have you ever had a glass of Coca-Cola? I bet you have. Well, that makes you one more in the list of billions that have tried this carbonated beverage. One thing I bet you didn’t know is that the original recipe was actually invented in Starkville, Mississippi not in Georgia and that the original recipe was sold to a traveling business man that liked the taste for a couple of bucks. Contrary to common believe, Coca-Cola was not an instant success. Actually, in 1886 Coca-Cola’s sales added up to 9 servings a day compared to about 1 ¼ billion dollars in net sales during the 2004 year. Now a days, every second of the day, 7 thousand Coca-Cola products are consumed. Also, Coca-Cola Company operates in 46 of the 50 United States, Canada, and 8 other countries in Europe. It also employs about 74 thousand people who operate 454 facilities and delivery trucks.

The Coca-Cola Company is without a doubt the largest distributor and marketer of carbonated drinks in the world. Coca-Cola Company has so many vending machines in the U.S that if they were stacked on top of each other, the pile would be over 450 miles high.

There is a saying in the business world that says that “if you don’t innovate, you die”. Well, although I am a big fan of the Classic Coke, Coca-Cola Company is in the process of introducing their new “Coke Lime”.

And if you thought the U.S was the largest consumer of Coke, you were wrong again. It is actually Mexico who has the largest consumption per capita ratio.