Lobby renovations for the younger crowd

Hotels are now trying hard to attract the "Generation Xers" which are Americans ages 24 to 40 by spicing up their lobbies, menus, rooms, spa areas, and even front desk clerks' attire. While this industry is in the process of adjusting to the habits of younger, style-concious travelers, some are saying that maybe hotels are going too far.

But these changes are made for several reasons: Gen Xers want different things than the Baby Boomers do. The younger generation generally looks for style, convenience, Internet services, and comforts. As a result, they are more willing to search the Web for these kinds of hotels that satisfy their needs instead of sticking to a single brand hotel. Some say that hotels are too out of date and need to get with the "now." They need new designs, expanded TV choices, and upgraded showers like fogless shaving mirrors.

By 2003, Researchers say that Gen Xers spend more on trips and occupy more rooms than Baby Boomers who are ages 41 to 59. Younger travelers spend an average of $1,297 per trip while the older generation spends about $1,155. Hotel spending on upgrades will increase 37% from last year, a record of $4.1 billion.

For the article:
http://www.usatoday.com/money/biztravel/2005-02-24-genx-hotels-usat_x.htm