Luxury spending still on the rise?
Parija Bhatnagar's Will luxury cool off? asks whether high-end sellers like Nordstrom, Neiman Marcus, and Saks have reached their end. That is what Deloitte & Touche is predicting. "According to its research arm, the strong housing prices and dividend returns that kept wealthy consumers in the high-end aisle are going to disappear." Higher taxes and slowing growth of home prices are some factors that may cause this pinch. The index gauges future consumer spending with tax burdens, real wages, real home prices and unemployment. "Continutes job and real wage growth is needed to increase a household's pool of cash and to strengthen discount retailers' sales." Consumers' love affair with luxury items has made high-end retailers a favorite on Wall Street. Shares rose over 30 percent last year. Contrary to this is James B. Twitchell's "Living it Up: America's Love Affair with Luxury." In this book he talks about how consumer spending of luxury items has risen despite the economy's status. He goes on to tell of how high-end companies such as Mercedes-Benz are coming out with more economical models to cater to this demand. Rebecca Gardyn's article "Oh, THE GOOD LIFE" outlines this phenomenon.
1 Comments:
Good posts and some insightful comments. Luxury items are interesting marketing problems because if you price them such that they're affordable to more people, then they lose that "exclusive" nature that gets people to buy them in the first place.
Thinking about what Danielle has to say I wonder if it's the case that we're obsessed with Hollywood and so follow what Hollywood does or if Hollywood is just a reflection of the signals we as consumers are sending out. I think many people tend to blame Hollywood for promulgating this image; it wouldn't be there if there wasn't already inherent demand for it already.
By John Topoleski, at 6:09 AM
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