The site is http://www.maddox.xmission.com/ but this article in particular piqued my interest: http://maddox.xmission.com/c.cgi?u=owned If you find yourself confused read through the frequently asked questions. They give a much more rounded idea of this phenomenon through the words of the creator himself.

The site is simple enough, straight to the point and moreover, funny. What started as a list of things he (Maddox) hated was distributed online in 1998, was compiled into the site it is today. A site which still discusses all the things he hates. The concept has caught on and can be found in different iterations at: www.realultimatepower.net , www.tuckermax.com , and www.truthhurts.com as well as an assortment of others which are not nearly as good. When it comes to online rambling there are a number of sites which offer witty commentary on anything and everything going on in the world. Maddox is one of the originators and has posted some interesting statistics on his site.

Maddox has become an internet celebrity without investing any money into the actual advertising of his site. Word of mouth is all that keeps the hits coming to the site. In spite of that Maddox ranks much higher than many of the largest companies in the world in terms of the volume of traffic his site receives daily. This traffic is a precious commodity for businesses today. Economists talk about the value of your time and that idea applies here. Maddox averages 120 hits a minute and has chalked up a recorded 97,305,670 hits to his site. How many do you think this blog has gotten? That is a huge amount of influence and quite the soapbox to stand on. Imagine having 10 people who take time every week to check to see if you have said anything funny. How about the 382,859 who have read Maddox's last post in that same amount of time.

I would like to know what the future business leaders think about these figures. Does this really mean that the superior content and ease of use will win out over repackaged bull in the end? Is freethinking on the rise? Or are we just looking for new rebels to lead us in defiance of the evil corporations?

DOLLARS SPENT INADVERTISING (2002)*:
TRAFFIC RANKING**:


(A lower number means higher ranking. Yahoo is number 1, MSN is 2, Google is 3, etc)

KFC
$224,515,000
33,266

Wendy's
$270,965,000
21,984

Burger King
$336,271,000
20,483

Subway
$218,685,000
13,973

Coca Cola
$154,360,000
12,388

Pepsi
$170,115,000
9,297

McDonalds
$548,250,000
6,319

www.maddox.xmission.com
$0.00
5,892

*Dollars spent in advertising source: Advertising Age, "Leading National Advertisers," June 24, 2003. (Adage.com)**Traffic summary: Alexa ranking as of 08/15/2003. Highest trafficked website is Yahoo.com at #1. (Alexa.com)